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Corporate Profile

About MRN Holdings

Sri Lanka's pioneer and only responsible IVF medicine import company, specializing in IVF business development, scientific medical solutions, and premium wellness partnerships.

Our Story

Pioneering IVF Operations, Health & Lifestyle Wellness

MRN Holdings International (PVT) LTD was established by founder Mohamed Rushdi, leveraging over 18 years of pioneering experience in the pharmaceutical sector. We have grown into Sri Lanka's pioneer and only responsible IVF medicine import company, specialized in IVF business development and scientific medical solutions. Focusing deeply on health, lifestyle, and women's care and wellbeing, we collaborate with elite international manufacturers and top-tier global specialists (including top 10 IVF doctors from India) to transfer clinical skills and establish global standards locally.

In addition to importing advanced reproductive health pharmaceuticals and hormones, we contribute to the Sri Lankan economy through integrated medical and wellness tourism. Partnering with Diethelm Travel, we offer seamless medical holiday packages that combine clinical IVF and cosmetic treatments with authentic Ayurvedic yoga retreats for global patients.

Our Mission

To elevate local healthcare standards to a global tier through targeted doctor/embryologist clinical training, responsible pharmaceutical imports for women's wellbeing, and economic contribution via integrated health wellness packages.

Medical specialists consulting in modern hospital
Ecosystem Thinking

What Makes MRN Different

We move beyond fragmentation to create a connected ecosystem that puts the patient at the center of everything.

Traditional Model

Fragmented & Disconnected

  • Hospitals operate independently with limited cross-border communication.
  • Travel, visa support, and local accommodation are handled separately by patients.
  • Patient journey is fragmented, leading to high friction, stress, and uncertainty.
  • Limited visibility and coordination between different service providers.
MRN Integrated Ecosystem

One Connected, Seamless Journey

  • Clinical & Travel Integration: Doctors, technology, and travel partners operate in absolute coordination.
  • Structured Patient Experience: End-to-end service ownership simplifies transit, treatment, and recovery.
  • Higher Treatment Confidence: Consistent communication protocols minimize stress and decision fatigue.
  • Scalable International Model: Standardized care pathways designed specifically for international patient access.
Our Position & Purpose

Positioning MRN in this Opportunity

MRN is uniquely positioned to bridge the rising global demand for IVF with the world-class capabilities available in Sri Lanka. We act as the system layer that brings together the right partners, processes, and platforms to deliver a seamless, high-quality patient experience.

"We don't just connect patients to treatment. We build the bridge between demand and capability."
Core Offerings

What MRN Offers

01 Clinical & Scientific Solutions

Advanced IVF lab software (Surety), lab audits, protocol standardization, and clinical consulting to optimize success rates.

02 Medical Tourism Platforms

End-to-end patient journey coordination, visa support, travel synchronization, and recovery management in Sri Lanka.

03 Consumer Wellness Products

Science-backed lifestyle health products, zero-sugar sugar alternatives (Stevia), and preventive wellness solutions.

04 Global Partnerships

Active collaboration with leading global fertility clinics, researchers, and international specialist networks.

Clinical Integrations

Supporting Premier Fertility Centers

We work in close alignment with Sri Lanka's leading private healthcare providers to optimize embryology lab settings and support patients.

Lanka Hospitals

Supporting Sri Lanka's premier JCI-accredited fertility center, which has successfully delivered over 1,600 IVF births since inception.

Ninewells Hospital Colombo

Partnering with the leading specialized women and child care facility, aligned with UK and Singapore clinical embryology protocols.

Kings Hospital Colombo

Offering scientific support and doctor consultations for gynecological subfertility management and advanced laparoscopic surgeries.

Leadership Team

Our Leadership

Meet the visionaries driving clinical success, pharmaceutical supply excellence, and wellness tourism solutions.

Mohamed Rushdi

Mohamed Rushdi

Founder & Managing Director

Mohamed Rushdi is the visionary founder and Managing Director of MRN Holdings International. With over 18 years of pioneering leadership in the pharmaceutical sector and medical services industry, he has dedicated his career to improving clinical success standards in reproductive health. Under his leadership, MRN Holdings has evolved into Sri Lanka's leading partner for IVF business development, establishing standard-setting lab collaborations and connecting local medical centres with premier global experts.

Deeptha Widanapathiran

Deeptha Widanapathiran

Director & Co-Founder

Deeptha Widanapathiran co-founded MRN Holdings and oversees operations, strategic alignments, and international partnerships. With a strong background in corporate logistics and tourism strategy, Deeptha was instrumental in pioneering MRN's integrated Medical & Wellness Tourism division.

Dr. Sachin Kulkarni

Dr. Sachin Kulkarni

Lead Fertility Specialist - Sunanda IVF

Dr. Sachin Kulkarni is one of India’s leading fertility specialists and the Founder and Lead Fertility Specialist at Sunanda IVF & Fertility Centre. He is renowned for his clinical expertise in advanced reproductive care, handling high-risk fertility cases, and building high-trust clinical environments. Dr. Kulkarni collaborates closely with MRN Holdings to provide strategic clinical guidance, develop best-practice fertility pathways, and participate in major fertility forums across Sri Lanka.

Dr. H. Ratnayake

Dr. H. Ratnayake

Clinical Embryologist & Fertility Consultant

Dr. H. Ratnayake is a prominent Sri Lankan fertility specialist and clinical embryologist. He holds an MSc in Clinical Embryology from the prestigious University of Leeds, UK, and has gained extensive international exposure across top clinics in Sweden and Australia. At MRN, Dr. Ratnayake is responsible for evaluating incubation setups, managing IVF and ICSI lab workflows, and designing patient-centered counseling systems.

Dr. Sharayu Mohite

Dr. Sharayu Mohite

Holistic Fertility & Women's Health Specialist

Dr. Sharayu Mohite is a dedicated specialist in women's reproductive health and holistic fertility support systems. Known for her compassionate, comfort-driven consultation approach, Dr. Mohite plays a vital role in bridging the clinical and emotional support layers for patients undergoing fertility treatments. She handles international patient communications, coordinates personalized recovery timelines, and ensures patient care continuity.

Our Foundation

Vision & Core Values

"To be the benchmark for reproductive clinical operations and medical tourism in South Asia, recognized for integrity, clinical excellence, and innovation."

Scientific Rigour

Every solution, training program, and import protocol is backed by strict clinical data and expert validation.

Global Integration

Connecting Sri Lankan clinics with international experts and top-tier destination travel management.

Integrity & Ethics

Maintaining absolute transparency in patient agreements and success rate declarations.

Compassionate Care

Placing patient safety and success stories at the very core of our business model.

A Legacy of Corporate Excellence

At MRN Holdings, we believe that true excellence goes beyond business metrics. It is measured by the positive impact we create in the healthcare ecosystem, the enduring relationships we build with our partners, and our continuous pursuit of improvement.

Fertility Lab AuditsCold Chain Pharma StandardsStrategic Travel AlignmentGlobal Clinical Specialists

Talk to Our Experts Today!

Our experienced healthcare professionals are ready to help with IVF business development, pharmaceutical solutions, and medical tourism coordination tailored to your specific needs.

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